Friday, April 1, 2022

All Out...The mosquito repellent story



Remember those All Out days???


The initial days of the mosquito repellent wave in the country. It was such a relief from the choking kachua chaap coils and mosquito nets! However, no one addressed those automatic liquid filled machines as mosquito repellent..It was 'All out taa lagie de' or 'All out laga do' etc. The languages varied,not the expressions. 

Remember the first All Out advertisement that appeared on television? That machine with a tongue 😛 that attacked and killed the mosquitoes, the Japanese man doing monkey see monkey do type of a thing 🤣 

Wow! Good old days! Memories of sleeping aaram se without the 'Moshari' or mosquito nets. Wasn't it some kind of a freedom for all of us ?  Inconsequential,yet such  soul stirring experiences that made up our growing up days!


The eighties and nineties kids surely experienced the massive change that the country underwent in terms of products, brands, technology. The transition from a simple to a more tech savvy product made us wonder. The new world was indeed years away then but we experienced the tiniest of change with much excitement and joy. 

How the entire country suddenly got used to new beginnings was in itself an experience. From the young to the old, all and sundry embraced the changes with open hands. India slowly became an important market to the foreign brands and there has been no looking back since. 

As they say... Change is the only constant. 

If you want to have a look at the old advertisements to go down memory lane click on the link below

https://youtu.be/gA4A6nH_25k

https://youtu.be/npQYyB2ArvQ

Do share your experiences in the comment box below ☺️


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